Mid Market Customers… what you need to know

• Opportunity - $6.67 billion opportunity
• Collaboration and mobility are among their top spending priorities
• Change in focus in recent years from cost reduction to customer focus and innovation

Who are they?

• Typically have limited IT resources – usually outsourced
• Seek reduced installation & configuration with minimal integration
• Expect responsive support
• TCO is paramount – it often drives the selection

Why do they buy?

• To improve business efficiencies
• For technology refresh
• To facilitate efficient growth
• To differentiate their products or services

Where do they go?

• Value-Added Resellers (data and voice)
• Systems Integrators
• Consultants

New Market Opportunity

• Strong Mid-market play – 2 ½ x the current capacity in 8.0 for a single site; with easier deployment vs. competition
• Unique price point and mobility is an invitation to take advantage of a multi–billion dollar market opportunity

Larger Constructs

• New IP Office Server Edition and Flare communicator will drive customers to add UC to the configuration
• ERS 3500, Service support offer and SBC all provide new ways to surround each IP Office with solution selling

Lowers Your Cost of Sale and Support

• New IP Office Service support offer, along with SSL/VPN capability will make your service delivery more profitable
• Fewer truck rolls and faster service means less time and resource per ticket…and bottom line savings

Flexible Workforce

• Mobility whether you are using handsets, smart phones, desktop, tablets
• Accessiblity anywhere: Home, work, on the road

Scalable Solution

• Works for 5 – 1,000 users in one or more offices
• Our solution scales from: SME , Mid Market, Branch

Your Future

• IP Office provides investment protection
• Flexible Architecture – that works well for your needs
• Provides an overall lower Total Cost Of Ownership and a cost savings as your business grows

Product:

Download the IP Office R8.1 Product Update

Access the IP Office R8.1 Sales Toolkit

Sales:

Quote IP Office R8.1 with Catalyst Telecom's FastQuote Tool

Configure IP Office R8.1 with Catalyst Telecom's Configuration Tool

Mid Market Positioning Guide

Services:

Download Catalyst's IP Office R8.1 Integration and Programming Offers

Technical:

Download the IP Office R8.1 Technical Bulletin

Download the IP Office R8.1 Software

Download the IP Office R8.1 Matrix

Training:

Access Catalyst's Sales Training - Extend your Reach into the Mid-Market with IP Office R8.1

Access Catalyst's Config Tool Update Training for R8.1

Check Catalyst's Training Page for updated IP Office Technical BootCamp classes

Marketing:

Access Avaya Partner Marketing Central for IPO R8.1 Collateral

Access Avaya Marketleaders for IP Office Multi-touch Campaigns