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SNEAK PREVIEW

General Session

Session Title Description

Red Carpet Premiere

John Black, President, Catalyst Telecom
Donny Ward, VP of North American Channels, Avaya
Bill Garcia, Partner, Garcia & Associates

Catalyst President John Black will talk about key marketplace issues affecting you, as well as the status of convergence efforts among the dealer base.  Find out how to take advantage of the available tools and resources that can help you create new efficiencies in your business.  Donny Ward, VP of North American Channels at Avaya, will provide an update on the company’s integrated solution strategies and the indirect channel strategy and programs for 2008 and beyond.  And finally, Bill Garcia of Garcia & Associates will touch on how to use negotiation skills to strengthen your business and boost profitability.

SMB Track

Session Title Description
Winning in the Small Business Market - New Solution Offers to Outflank the Competition

Joe Scotto,
Global Director, Avaya
Yankee Group says "consumerization will bring highly personalized IT solutions to the Small Business workplace driven by empowered and connected employees". A new, attractively priced, solution offer from Avaya will provide you with a compelling conversation to deliver exactly that to your customers. Join this session to understand its value, and how to use it to flank the competition. You will also get the latest scoop on what’s next with Avaya for this exciting and fastest growing segment

Winning In The Mid-Market

Manish Punjabi, Director of Mid-Market Solutions, Avaya

Learn how to grow your business in the Mid-Market segment with Avaya's compelling solutions for Unified Communications and Customer Service. During this session, you will be exposed to the unique IP Telephony needs of midsized businesses and successful selling techniques including a few case studies.

Using the IP Office Configurator to Help Close Business

Jeff Vielstich, Business Development, Catalyst Telecom

Ross Kennedy,
Technical Support, Catalyst Telecom

We will review the IP Office Configurator tool and demonstrate how it can be used to include Catalyst Partner Services for installation and Avaya for maintenance.  You’ll learn how you can combine these together to create a price quote within just a few minutes that can be delivered to the end-user at the margin you choose.

Wireless/Mobility Track

Session Title Description
Practical Unified Communications – Mobility & Avaya ~ one-X Mobile

Humphrey D. Chen, Director of Product Management for Unified Clients, Avaya
In the past, Avaya mobility was focused primarily on the proverbial roadwarrior. Today Avaya is focused on any worker with a mobile phone in the enterprise, even if its an Apple iPhone. Find out how Avaya's newest solutions allow end-users to work more seamlessly, wherever and however they choose and how it can even positively impact the bottom-line for your customers.
802.11n: Is Your Network Ready?

Mike Braatz, Vice President of Marketing, Bluesocket
Join Bluesocket in discovering key technology benefits of 802.11n, effectively qualify new prospects, participate in a $10 Billion market opportunity, and learn how to become a trusted advisor to your customers. We'll help you to capitalize on these opportunities and more in evaluating 802.11n options including our industry-leading wireless solutions.

Mobility: It’s Not Just for Enterprise Campus Users

John Vincent
Director - Strategic Partnerships, Aruba Networks

Where will CIOs spend their budgets over the next 2 years? Enterprise Users insatiable demand for mobility has spurred development of wireless networks that can rival wired networks in speed & security. Join Aruba Networks for an insightful discussion on how your business can benefit from the transition of wired to wireless networks. Learn how Aruba’s unique Remote AP can extend voice & data to remote/mobile workers, creating new opportunities to sell PBX gear!

Everything You Ever Wanted to Know about 802.11N, but Were Afraid to Ask

Gregg Kalman, VP US Channels, Meru Networks

In this informative session, learn everything you need to know about 11N and how it will impact the industry and your business.  We’ll discuss different aspects of 11N, such as whether it is a “draft 2 standard,” if it will really replace wires for pervasive client computing, and most importantly, what it means for convergence.  Additionally, we’ll discuss how Meru stacks up in the competitive market.

Get Up, Move Around, Stay Connected – The Mobile Enterprise/SMB Communication Solution, Polycom Wireless Polycom’s Wireless Telephone portfolio delivers the power of voice and messaging applications to businesses worldwide. Seamlessly integrating with VoIP and traditional telephony platforms, Polycom’s scalable technology provides instant access to people and business-critical information, while freeing on-premises employees to be more accessible, productive and responsive.

Marketing/Business Track

Session Title Description
Marketing Best Practices for BPs in the Enterprise, Mid-Market and Small Business

Karey Bakker, Marketing Manager, Avaya
Are you getting the most from your marketing dollars? Learn best practices including: event sponsorship & seminar execution tips, tips to pump up lead gen, getting the most from your leads and an overview of co-funded lead gen opportunities with Avaya.
Find and Be Found: Using Search to Connect Your Business with Prospects

Noah Wieseneck, Account Executive - Technology Business to Business, Google
(sponsered by ADTRAN)
Google is acknowledged not just as the industry's premier search technology, but as the premier online ad targeting platform. Google will provide an overview of how to utilize AdWords and search engine marketing to find prospects – and be found – on the web. Learn about keywords, building targeted search marketing campaigns, managing your account, and measuring success with online reporting.
AGS – Solutions, Support & Beyond (a focus on what’s next)

Raul F. Pedraja, Channel Enablement Director, Avaya Global Services
Come hear how Avaya Global Services will help our partners succeed under the new Software Support initiative. Focus on the value of new and existing offers, new tools and new ways to maximize the benefits of a joint service delivery model.

How to Increase Profits and Elevate Customer Satisfaction with Catalyst Services

Susan Abernathy, Offer Manager, Catalyst Services
Dean Zaremba, VoIP Readiness Manager, Catalyst Services

Services that wrap around Catalyst products - a new concept in helping Business Partners become more effective, save time, increase profits and elevate customer satisfaction. Overall these services enhance your image resulting in more sales. Join us as we review the various product service offers available to help your business and communicate new initiatives for 2008.

Improving sales closure rates through effective demonstrations of Avaya Solutions

Jim Sevier, President, CNVRG Advisory Group

How well do you demonstrate the solutions you sell?  Improving the effectiveness of demonstrations can have a positive impact on sales closures rates.  In this session you will be shown how to utilize demonstrations in sales qualification and be shown tools that will help your teams demonstrate the value of Avaya enterprise solutions. 

Additionally, we will go through a sample demonstration boilerplate and review the presentation skills required for effective demonstrations.  This session is targeted to both enterprise sales and engineering selling team

Data/Security Track

Session Title Description
Partner-enabled Solutions for High Performance Networking
(Juniper Networks)
Today’s enterprise demands high-performance network infrastructure, services and processes that perform, scale and adapt to take advantage of fast-moving opportunities. Learn how Juniper solutions help you deliver strategic value to your enterprise customers with high-performance networking to stimulate their business, layered security to protect it, and open standards and partnerships to keep it flexible and efficient. Also learn how Juniper’s strategic partnership with Avaya and our award-winning J-Partner program can help you drive partner-enabled solutions for profitability and customer satisfaction in your business!
Accelerate your Networking Infrastructure with Extreme Networks

Paul Hooper, Chief Marketing Officer, Extreme Networks
Extreme Networks, Inc. is a leader in open converged networks. Its innovative network architecture accelerates the network – providing businesses with the flexibility, security, availability, and performance required for a true open converged network that easily supports voice, video and data, accessible via wired or wireless connectivity. Come learn how Extreme can help accelerate your client’s network.

Businesses Come in Many Sizes...Know Your Target Market

Katlyn Cho, Distribution Account Manager, ADTRAN

When viewing today’s IT business landscape, ADTRAN defines four distinct markets:  small business, medium enterprise, distributed enterprise, and large enterprise.  ADTRAN can address each of these markets with the NetVanta Series of business networking solutions.

SonicWALL – The Profitable Alternative

John Keenan, Senior Director, National Accounts, SonicWALL

Looking for an alternative to complex, overpriced network security solutions?  SonicWALL has been recognized by VAR Business as a leading “Alternative Vendor”.  With SonicWALL you can increase your margins and diversify your service offerings, deliver high performance, multi-core UTM solutions and get access to flexible financing options through GE Capital.
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